Taxcient Inc.
Situation
Taxcient is a provider of online solutions and services for sales and use tax compliance. Its target customer usually consists of the accounting or treasury department heads within mid-to-large sized businesses. The company was in need of word-of-mouth recognition within its target customer base.
Solution
CRVisions pitched a pre-written, bylined article to various accounting publications.
Results
The Journal of State Taxation, a targeted publication read by Taxcient’s desired customer base, published the company’s bylined article in its latest edition.
