Scholar Point.com
Situation
ScholarPoint.com provides online student loans for students looking to finance their college education. The site is created as an easy way of finding and applying for all forms of college financial aid. The company was looking to find a “voice” in the national conversation having to do with student financing.
Solution
The New Jersey Star Ledger, a top ten national newspaper, needed an expert that could comment on the current state of student loan financing. The president of ScholarPoint.com, Chris Studer, was interviewed as an expert on the financial aid industry.
Results
Chris Studer and ScholarPoint.com were named in the article. The mention of Mr. Studer helped to identify ScholarPoint.com in a newspaper with a broad distribution in one of the largest media markets in the country.
