PayCycle Inc.
Situation
PayCycle, the leading online payroll solution provider, was seeking new ways to obtain national recognition for its product leadership in the market.
Solution
The editor of the At-A-Glance box on the front page of the Money section of USA Today was presented information about the number of small business employers who filed their payroll taxes electronically. Based on previous work done with the editor at the paper, the credibility of the company was in fine standing and therefore the information was seriously considered for inclusion in the paper.
Results
PayCycle was cited as the source for the “At-a-Glance” box located on the front page of the Money Section of USA Today. The graphic is situated at a prime location on the bottom left-hand corner of the front page of the Money Section and is one of the most widely read elements in the entire paper.
