J.L. Body Conditioning Inc.
Situation
JL Body Conditioning is run by a famous, well-known Pilates instructor Julian Littleford. Despite having a global reputation in the Pilates world, Mr. Littleford wanted to land local recognition for his studio in Del Mar, California.
Solution
CRVisions targeted local newspapers with a readership that consisted of the consumers most likely interested in attending the JL Body Conditioning studio.
Results
A successful pitch turned into a feature story about JL Body Conditioning and Julian Littleford in two local newspapers; the Del Mar Village Voice and the Carmel Valley News. The piece included a photo of Mr. Littleford which helped with local community recognition.
