GenVault

Situation
GenVault Corporation provides integrated archiving and retrieval solutions for organizations managing DNA collections. With any large capital expenditure, the sales cycle can be slow. GenVault needed to tell their story in a more compelling manner and to secure appointments with qualified decision makers.

Solution
A messaging platform was developed based on the position that GenVault offered the best solution for storage, retrieval and distribution of biosamples. A sample DNA plate was sent to reporters to astonish them and get them interested in covering the product.

Results
GenVault received interest from numerous members of the media that resulted in some impressive stories including a feature piece in the top-tier life sciences magazine The Scientist.